by Heloise Laight | Jan 14, 2026 | Articles
“Before you rethink your entire business because of Amy Porterfield…” Hello xyz, A little earlier in the week than usual because the internet is panicking again (sigh!). You can almost hear the dramatic music playing in the background. I don’t usually see the worst of...
by Heloise Laight | Jan 8, 2026 | Articles
This is going to be a short one because we’re in the middle of a few blissful days at Cliveden House (famously linked to the Profumo Affair and a fair bit of political drama), celebrating my mum’s 80th birthday. If you ever get a chance to go – do! We treated...
by Heloise Laight | Dec 24, 2025 | Articles
My usual e-letter goes out on a Thursday, but I’m fairly sure the last thing you want on Christmas morning is an blog from me, so I thought I’d pop in a little early and keep this short. Partly because yesterday was spent on the phone to four different fraud teams...
by Heloise Laight | Dec 18, 2025 | Articles
It’s been a pretty hectic seven days since I last popped into your inbox and as I write this I’m feeling slightly delicate after our work Christmas party yesterday. We usually try to do something as a team that isn’t just sitting down for dinner, and this year we did...
by Heloise Laight | Dec 11, 2025 | Articles
There’s a lot of talk at the moment about how trust is disappearing online. And I agree. In a world where AI can write, design, and speak for us, people are craving the real thing. Humans. Credibility. Proof that the person behind the screen actually knows what...
