“But what if I don’t have testimonials yet?”

by | Dec 11, 2025 | Articles

There’s a lot of talk at the moment about how trust is disappearing online. And I agree. In a world where AI can write, design, and speak for us, people are craving the real thing. Humans. Credibility. Proof that the person behind the screen actually knows what...

“I bought another course… and oh my goodness”

by | Dec 4, 2025 | Articles

Can I tell you something I’ve learned from buying far too many courses over the years? And I mean a lot of courses. Every niche. Every price point. Some because I wanted to learn… Some because I wanted to see what was working… And some because it’s my job to evaluate...
The Comfort of Strangers (Even the AI Kind)

The Comfort of Strangers (Even the AI Kind)

by | Aug 5, 2025 | Articles

You probably know I use AI every day in business. But I wasn’t expecting it to become part of a very personal conversation with a friend… We were some of the very early adopters of AI in our business – testing tools, building workflows, and helping our students...