by Heloise Laight | Dec 4, 2025 | Articles
Can I tell you something I’ve learned from buying far too many courses over the years? And I mean a lot of courses. Every niche. Every price point. Some because I wanted to learn… Some because I wanted to see what was working… And some because it’s my job to evaluate...
by Heloise Laight | Sep 3, 2025 | Articles
A few weeks back, when ChatGPT rolled out update 5, I was both excited and frustrated in equal measure. Excited, because I couldn’t wait to test its shiny new features. Frustrated, because mid-project, it lost (temporarily, thank goodness) a chunk of important work...
by Heloise Laight | Aug 5, 2025 | Articles
You probably know I use AI every day in business. But I wasn’t expecting it to become part of a very personal conversation with a friend… We were some of the very early adopters of AI in our business – testing tools, building workflows, and helping our students...
by Heloise Laight | Jul 24, 2025 | Articles
I’ve been launching products and offers for over 30 years now. (Yes, long before webinars and sales pages… back when launches meant printing costs and envelope stuffing.) So it’s safe to say I’ve seen (and tested) a lot. The trends, the “best practices,” the magic...
by Heloise Laight | Jul 10, 2025 | Articles
The holidays are nearly here. Whether you’re off for sun, sea, or just a break from the laptop glare… if you are starting or running your own online business… there’s one small act of kindness you can do for yourself right now: Batch a few key things before you go. I...
