The latest from the blog
The internet is panicking (again). Here’s what it’s getting wrong…
“Before you rethink your entire business because of Amy Porterfield…” Hello xyz, A little earlier in the week than usual because the internet is panicking again (sigh!). You can almost hear the dramatic music playing in the background. I don’t usually see the worst of...
A quick hello from somewhere rather lovely
This is going to be a short one because we’re in the middle of a few blissful days at Cliveden House (famously linked to the Profumo Affair and a fair bit of political drama), celebrating my mum’s 80th birthday. If you ever get a chance to go - do! We treated her to a...
Why I’m in a sparkly green jumpsuit without doing my hair
My usual e-letter goes out on a Thursday, but I’m fairly sure the last thing you want on Christmas morning is an blog from me, so I thought I’d pop in a little early and keep this short. Partly because yesterday was spent on the phone to four different fraud teams...
Hat, Haircut or Tattoo???
It’s been a pretty hectic seven days since I last popped into your inbox and as I write this I’m feeling slightly delicate after our work Christmas party yesterday. We usually try to do something as a team that isn’t just sitting down for dinner, and this year we did...
“But what if I don’t have testimonials yet?”
There’s a lot of talk at the moment about how trust is disappearing online. And I agree. In a world where AI can write, design, and speak for us, people are craving the real thing. Humans. Credibility. Proof that the person behind the screen actually knows what...
“I bought another course… and oh my goodness”
Can I tell you something I’ve learned from buying far too many courses over the years? And I mean a lot of courses. Every niche. Every price point. Some because I wanted to learn… Some because I wanted to see what was working… And some because it’s my job to evaluate...
The day I decided not to reply (and why it mattered)
A few weeks back, when ChatGPT rolled out update 5, I was both excited and frustrated in equal measure. Excited, because I couldn’t wait to test its shiny new features. Frustrated, because mid-project, it lost (temporarily, thank goodness) a chunk of important work...
The Comfort of Strangers (Even the AI Kind)
You probably know I use AI every day in business. But I wasn’t expecting it to become part of a very personal conversation with a friend… We were some of the very early adopters of AI in our business - testing tools, building workflows, and helping our students and...
The truth about perfect launch timing (from someone who’s done 30 years of them)
I’ve been launching products and offers for over 30 years now. (Yes, long before webinars and sales pages… back when launches meant printing costs and envelope stuffing.) So it’s safe to say I’ve seen (and tested) a lot. The trends, the “best practices,” the magic...
Your out-of-office plan starts here (and future-you will thank you)
The holidays are nearly here. Whether you’re off for sun, sea, or just a break from the laptop glare… if you are starting or running your own online business… there’s one small act of kindness you can do for yourself right now: Batch a few key things before you go. I...
Everyone thought it was a genius marketing move… but it was a total mistake
Thank you for all your lovely comments about my email to you last week and I’m glad you found some of the suggestions useful. But I’m so sorry to hear that many of you are having to deal with ongoing pain. It seems far too common these days and that’s so sad. I’ll be...
Why I cancelled everything (and what I’ll do differently next time)
It’s been a very weird time recently. I’ve moaned before about tooth and gum pain - boring but manageable stuff. And in the scheme of things that other people deal with, what I’ve had to deal with is seemingly a very small issue… But recently, it reached a whole new...