by Heloise Laight | Jan 14, 2026 | Articles
“Before you rethink your entire business because of Amy Porterfield…” Hello xyz, A little earlier in the week than usual because the internet is panicking again (sigh!). You can almost hear the dramatic music playing in the background. I don’t usually see the worst of...
by Heloise Laight | Jan 8, 2026 | Articles
This is going to be a short one because we’re in the middle of a few blissful days at Cliveden House (famously linked to the Profumo Affair and a fair bit of political drama), celebrating my mum’s 80th birthday. If you ever get a chance to go – do! We treated...
by Heloise Laight | Dec 24, 2025 | Articles
My usual e-letter goes out on a Thursday, but I’m fairly sure the last thing you want on Christmas morning is an blog from me, so I thought I’d pop in a little early and keep this short. Partly because yesterday was spent on the phone to four different fraud teams...
by Heloise Laight | Dec 18, 2025 | Articles
It’s been a pretty hectic seven days since I last popped into your inbox and as I write this I’m feeling slightly delicate after our work Christmas party yesterday. We usually try to do something as a team that isn’t just sitting down for dinner, and this year we did...
by Heloise Laight | Dec 11, 2025 | Articles
There’s a lot of talk at the moment about how trust is disappearing online. And I agree. In a world where AI can write, design, and speak for us, people are craving the real thing. Humans. Credibility. Proof that the person behind the screen actually knows what...
by Heloise Laight | Dec 4, 2025 | Articles
Can I tell you something I’ve learned from buying far too many courses over the years? And I mean a lot of courses. Every niche. Every price point. Some because I wanted to learn… Some because I wanted to see what was working… And some because it’s my job to evaluate...
