Creating your own online course, and sharing those skills allows you to turn what you already know into an income and asset.

If you are already a coach, consultant or trainer then it’s a matter of using my step by step system to automate what you already teach your clients (so you end up with an asset in your business that earns money for you without the endless time for money drag)

Or perhaps you aren’t a consultant but you have a skill to share.

It could be anything from your knowledge of marketing and finance to your skills in education, cookery, DIY, arts and crafts.

It doesn’t matter how young or old you are.

It doesn’t matter how qualified you are.

Only that you have had successful results for yourself (and/or others) using what you will teach and that it is repeatable for others!

It’s important to cast aside a lot of preconceptions you might have about creating an online course:

• You don’t need any previous publishing or teaching experience
• You don’t need to be a ‘recognised expert’
• You don’t have to invest in any equipment, staff or premises
• You don’t need to give up your job. All you need is a few hours spare each evening (or a handful of weekends) over a couple of months.

Once you set up a course, almost all of the hard work is done. It could earn you a passive income, for years to come.

But what kind of course will you create first?

Here are the three main types you should consider:

TYPE ONE: Quick Start Course

A Quick Start Course can be a good way to introduce yourself if you’re new in a market.

Sometimes they’re even used as freebie courses (often referred to as ‘lead magnets’ or ‘freemiums’) to introduce people to you, so that you can start building a database of customers.

Instead of covering a lot of ground, a Quick Start Course is focused on some key essentials that a beginner would need.

Bear in mind that it can still take work putting it together. You will have to spend time planning the contents, working out what to include and – just as importantly – what not to include.

Also understand that the low price that you charge doesn’t always make a difference to your customers’ expectations.

I have published £37 products where people are just as demanding of support as you’d get with a £5,000 product.

So I recommend that you set clear boundaries on what you’re prepared to deliver, and make that clear up front when you sell your Quick Start Course.

A Quick Start Course can typically be priced anywhere from free (as a lead magnet) – £99.

TYPE TWO – ‘Focus’ Course

In a Focus Course, you take one main topic, or step, from your area of expertise and focus (as the name suggests ;-)) on that.

Let’s say your special interest area is social media marketing.

That subject covers a whole range of platforms including Facebook, Twitter, Instagram, Pinterest, Snapchat and others. It also includes many different topics, including free content marketing, paid advertising, building follower numbers, driving traffic to websites, launching products and using the latest tools of automation and analysis.

A Focus Course would focus on just one of these aspects.

For instance, you might concentrate entirely on Instagram Stories for your Focus Course.

Or you might concentrate solely on how to create Facebook ad campaigns.

This is a great way to seek out the right target customer, because it attracts an audience that’s interested in your subject area, but you don’t have to charge them for an in-depth course that takes more commitment in terms of their time, focus and money.

A Focus course can typically cost anything from £49 to £449.

TYPE THREE – Signature Course

The signature course covers a whole subject, with multiple topics, from start to finish.

I’ll take my own ‘Course Creation Academy’ as an example.

My aim is to take someone through every step they need in order to create and profit from their own course.

There are a lot of topics involved including choosing a subject area, doing research, creating content, coming up with a title, choosing your format, recording videos, writing sales copy.

I could have chosen one as a Focus Course, but my Signature Course covers them all.

Naturally, a Signature Course takes the most work, as you’re covering more ground, with more depth, and there’s usually more support and interaction with your customers, too.

However, this type of course is the most profitable, as you can charge a much higher price for it – anything from £449 to £4999.

So have a think about what fits for you.

And when you are ready to start creating your online course (whichever type you choose!) email me at [email protected] and I’ll show you how you can get started with my Course Creation Academy.

Now it’s your turn

Did you know I frequently run FREE online masterclasses which show you how to build best-selling online courses (without the tech overwhelm)?

I’d love to help you too!

To see when I’m running my next free online session and to secure yourself a place click here now.