I first wrote to you about Alex Hormozi a couple of years ago.

Not as an affiliate or part of some partnership, I just genuinely admired what he was putting out there and thought you should know about him.

He’s incredibly sharp, generous with his ideas, and brilliant at helping people think differently about building a business.

And I still admire his work.

But lately, it’s his wife and business partner Leila who I’ve been listening to more.

She’s an absolute powerhouse. I find her clear, strategic, and quietly commanding and if you are interested in growing a business, I recommend following her if you don’t already.

But I’ll be honest… because following them comes with a caveat.

Some of what they’re saying (and being more vocal about recently) about how to be successful is starting to make me a little uncomfortable.

Not because it’s wrong.

But because it’s both right – and me still ag.

Last week, Leila posted this (it was a screenshot from her inbox!):

And I hated it.

Because, unfortunately, it’s true.

If I worked every weekend. If I didn’t stop. If I squeezed more hours into the margins of my life…

Yes, I’d probably be further ahead.

That knowledge still follows me around.

It shows up when I’m trying to relax.

When I take the bank holiday weekend off and can’t quite settle.

When I feel like I should be doing more – creating, fixing, launching – not sitting still.

So yes, part of me still agrees with Leila.

But here’s where I differ…

I’ve been doing this for a long time. I’ve had the days, weeks, months & years… Where I was struggling to build my business, juggling young children, running launches, and trying to hold it all together.

And while I’m not nearly as monetarily successful – my £45 million in sales is a mere blip compared to the

Hormozi empire – I have seen what happens when you work at full tilt for too long.

And I wouldn’t wish that on anyone.

Because however successful you get, if you stay in that mode, something eventually gives.

For me, it hit in many ways:

My mental and physical health.
My mood.
My creativity.
My ability to be fully present for the life I was supposedly building all this for.

It couldn’t carry on.

That’s why I won’t subscribe to this ideal.

Not anymore.

Look, I’m not bashing Leila and Alex – they won’t care one jot about what I have to say (in fact, they have no idea who the hell I am) and it seems this lifestyle is working for them right now.

So why am I sharing this with you?

Because I know so many of you are trying to build something meaningful.

And I want you to know this:

You will have to work hard to build something that gives you freedom.

There is effort involved. There are late nights. Big pushes. New tech. Doubts.

Building your first course, especially if it’s your first digital product, takes energy.

But the difference is that unsustainably hard work is not meant to become your new normal.

It’s not a pace you need to maintain forever.

It’s a season.

A push — to get something meaningful set up.

So that it can start to create space, not steal it.

So that six months from now, a year from now, you’re not still sprinting… you’re choosing when and how you show up.

You don’t need to “bleed for it” every weekend to make seven figures.

You don’t need to feel guilty every time you rest (though yes – I still battle that one!).

I’ve built a multi-seven-figure business that still lets me take Friday afternoons off to be with my daughter.

That allows me to close the laptop for the weekend.

And that’s what I help others do too.

Inside the Course Creation Academy (waitlist here), I show you how to build a digital course that gives you profit and peace.

Freedom and structure.

Growth and breathing room.

💡 Want a simple first step toward that kind of business? Why not actually plan the kind of weeks you want rather than just let them happen. Start simply with my idea week planner (free) below.

👉 Download My Ideal Week Planner – no opt-in needed

This isn’t about taking it all easy, all the time.

It’s about knowing when to press pause – and how to build something that doesn’t fall apart the moment you do.

I admire the Hormozis.

But I’ve made a different choice.

And you can too.