I’m going to let you into a secret…

It might surprise you a bit.

You may even think, “why would she admit this?”

Well, the reason I write these emails to you is that I genuinely want to help you create your own profitable products.

Which means being honest about what that entails.

Warts ‘n’ all.

I believe that too many ‘experts’ in business and publishing edit out the truth behind what they do, pretending that certain problems don’t exist.

What happens then is that people wade eagerly into new projects with the wrong expectations – and give up quickly when they aren’t matched by reality.

So today I want you to buckle up…

Because I’m about to drop a TRUTH BOMB

I’ve launched many information products in my career…

Subscription services. membership sites. webinars, seminars, newsletters, books and – as you’d expect – plenty of courses.

And every time… without fail…

Something goes wrong.

There is always a setback.

Usually, LOTS of setbacks.

To give you a quite horrific example, I recently helped one of my course creation partners launch a trading course that had its own software programme and live training.

My husband and I put many months of hard preparation into getting it ready.

On the launch day, we thought we had everything covered.

But then…

DISASTER.

The course creator was rushed into hospital and couldn’t start the live training on time…

Then the installer to load the software went rogue and started giving all our customers the message that it had infected their machine with a virus!

This message wasn’t true but obviously that was not the best impression, and lots of customers panicked, sending in their worried emails.

Which was when it got worse…

The customer service person we had trained to look after the product suffered a major family bereavement… so they weren’t at work.

Meanwhile, the manager of the team was ALSO rushed to hospital with a serious gall bladder issue.

I ended up trying to answer the flood of queries on the big launch day, which was a lot of fun (NOT), bearing in mind I am not a trader!

It really was a ridiculous run of bad fortune, and at the worst possible moment too.

Thing is, I couldn’t have prepared for any of this – these events were like unpredicted earthquakes or flash floods!

I just had to do my best and ride it out.

Fortunately, I’ve been doing this a long, long time, so I know a fundamental secret that doesn’t often get shared by experts…

And here it is…

Things always go wrong.

They don’t always go wrong on that catastrophic scale recently experienced – so don’t panic – but understand that in any major project there will be hitches, glitches, setbacks, failures and dead ends.

No matter how hard you try, you cannot avoid them!

They don’t happen because you’re cursed with bad luck, or that you’re not cut out for business.

They don’t happen because the system or plan you are following is wrong.

Setbacks are simply an inevitable part of the process.

Or to put it crudely…

“SH*T HAPPENS.”

Sorry if that offends you but, genuinely, it’s one of the biggest lessons anyone can learn.

Whatever your plans…

Whatever your goals…

Whatever preparations you make…

Something unexpected is going to come along and mess it up.

Sudden illness. Bereavement. Accidents. Personal conflicts. Mechanical breakdowns. Computer crashes. Lost files. Technical glitches. Extreme weather. Burst pipes. Train cancellations.

Maybe you just get stuck on a task that for some reason causes you a massive headache, setting you back days and days.

It’s so exasperating.

But please understand that this can happen to anyone, no matter how experienced or prepared.

So don’t take it personally…

Don’t think that you’re ‘cursed’, or not up to the job.

And don’t blame it on the person whose advice you are following, either. There is no business course, blueprint or system that can predict and prevent ALL the problems you’ll experience.

If you think like that, then you’ll abandon every home business project you ever try.

You’ll assume there’s something wrong with it (or with you).

But when you try another project, following advice from another expert, you’ll discover that it happens again.

You’ll have yet more hiccups, setbacks and hassles that you didn’t expect.

Maybe you’ll throw your hands up in despair and think, “to heck with this, I’m giving up on the whole idea of making my own income.”

That would be a huge shame.

Because the difference between success and failure is the act of accepting problems… and then embracing them!

If you accept that progress towards publishing a course will NEVER be straight and smooth… you will take the winding, bumpy road because you know it’s the only way to get where you want to go.

You will persevere because you know that bumps, and dead ends are a natural part of the process.

That doesn’t mean you should always expect the worst when you set out to create a course. Just be aware that no matter how well you plan, there are things that might go wrong.

Don’t misinterpret those mishaps as a fault of yours, or someone else, and then give up.

In fact, you should see it in a completely different way…

Problems can be a GOOD thing

I realise that might sound a little strange.

How can setbacks, hitches, and hassles ever be a good thing?

Well, here’s an analogy to explain it…

Imagine a child is watching a butterfly struggle to leave its cocoon.
He despairs at the sight of its struggle, so he cuts a slit in the cocoon to help the butterfly escape.

But now the butterfly cannot fly.

It needed to fight its way out of the cocoon in order to develop wing muscles strong enough to get off the ground.

Well, this is how you should view disappointments and let-downs.

They toughen you up for the reality of business. They teach you how to adapt to any situation and come up with solutions.

They give you the strength to persevere through thick and thin so that you eventually achieve something.

They teach you lessons that will stay with you for life, making you wiser and more knowledgeable.

Ultimately, it’s not problems that will ruin your plan, it’s how you deal with those problems that will make or break it.