When Enough Is Enough

One common mistake first-time course creators make is that they feel the need to put EVERYTHING they know into the course whether it’s relevant or not.

I totally get it, too – when you know lots of stuff, you want to share it all.

And sometimes, you might fear that if you don’t max everything out, adding as many features and elements as possible, your customers will be disappointed.

But this is an error.

First, you must always keep the experience of the customer in mind – they need the essential information delivered in the quickest and most interesting way possible.

They don’t want quantity for quantity’s sake.

Their time is precious and they have limited time – they want the results.  You need to respect that

Secondly, you might think that piling as much stuff into a course shows that you’re working hard BUT….

In reality it looks lazy.

Because the real effort in any information product is in working out what should go in and what isn’t needed.

Cutting and trimming it is as much part of the work as creating and adding.

If you don’t edit out what isn’t absolutely necessary, then you are wasting your student’s time – and they’ll feel that you are either neglecting their needs OR that you are showing off.

Neither of those is what you want to communicate.

This is why you should never add more useless features to a course or product just because you can — or because it seems like it will fill more space

Less is Often More

It’s better to offer fewer, well-crafted features or modules that are thoroughly beneficial to your customer than to overwhelm them with too much unnecessary content.

Too much information can lead to fatigue or boredom – it may also lower the confidence of your customer in your abilities and skills.

They can sense when content feels like filler, and it can turn them off from what you’re offering.

On the flipside, when every part of your course or business is intentional and purposeful, people are more likely to stay engaged.

So stick to the essentials of what you need to convey.

Of course I’m not saying you shouldn’t delight your customer. 

I often include surprise bonuses of useful resources that weren’t promised as part of an original purchase but that I know will be very useful and relevant to my student.

But the key is that it’s relevant that they will actually use and enjoy.

The same goes for other kinds of content, like email newsletters, blog posts and sales promotions.

Make sure everything you put down on paper (or on video) is relevant, useful, urgent and compelling.

When you are creating, always start by identifying the core value or goal of your content.

•       What is the primary benefit?
•       What is the ideal outcome?
•       What is it that will get them to their goals in the quickest, most effective way?

If you are unsure, then try and test out an early draft of your course on a friend or colleague.

Find out which aspects of the course are the most useful and enjoyable – and which are the least.

Then don’t be afraid to cut what isn’t working.

Those cuts can sometimes be more powerful than additions!

Remember, just like in Feud: Capote Vs The Swans, more episodes didn’t make the series better (for me, at least!).

Likewise, more features or content won’t necessarily make your course or business better!

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How I can help you get started…

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