A little while ago I attended a fantastic networking lunch at the AllBright, the women’s club I belong to.
I was seated next to a young woman who had just launched her own digital marketing company.
Naturally, I was intrigued—I’m always on the lookout for great freelancers to collaborate with, and with 20 years of experience running my own seven-figure business, I figured we might have a lot to discuss.
Or so I thought.
As we started chatting (well, she was mostly talking *at* me), I asked what her company specialised in.
Her answer? “Everything.” Curious, I pressed a bit:
“If you had to pick just one thing, what are you best at?” She doubled down—*everything* was her specialty.
And therein lies the challenge.
Even if she truly is a unicorn who can do it all (though her listening skills might suggest otherwise 😉), a broad, “everything” answer gives us nowhere to go.
Imagine if she had mentioned a specific service, like creating reels for TikTok or organic social media posts.
That’s when a meaningful conversation can spark, and who knows? It could have led to an opportunity for us to collaborate.
But instead, she never even thought to ask what I do or how we might connect.
If she had, I would have gently suggested that honing in on a specialty is a superpower, not a limitation (and this is hard won knowledge from 20 years of hard knocks).
The Surprising Secret of Success?
It’s NOT being good at everything. You don’t need to be.
Rather, knowing what you’re good at, and owning it, is what creates genuine connections and opens doors to deeper conversations and opportunities.
Heartwarming Feedback from a CCA Student.
I received the most wonderful feedback from one of our Course Creation Academy students, Gladys Turner.
She shared, “I would like to appreciate you for your extraordinary course. I am amazed at how my thinking process has changed, absolutely a transformation. I am so excited to crack on, I have outlined my course with the use of micro-actions.”
It’s such a joy to see how small steps—the heart of what we teach in CCA—can lead to big results.
If you’ve been thinking about creating and launching your first successful online course, it’s all about breaking things down into manageable chunks. (You can join the waitlist here if you’re interested!).
Updates:
# 1. Reflecting on Our Great Ormond Street Campaign
I recently received a heartwarming email from Great Ormond Street, sharing the impact of our 2023 campaign, which raised £58,000.
Knowing that our efforts made a difference has inspired me to think—what can I do next to help them?
I’ve got some exciting plans in the works, which I can’t wait to share with you soon.
# 2. A New Course Is On the Way!
We’re putting the finishing touches on a brand-new course that I am so excited about. I think you’ll love it, and I’ll let you in on all the details as soon as it’s ready for you!
# 3. Course Creation Academy Updates
We’re continuing to enhance Course Creation Academy with some incredible updates!
These include training for a course hosting platform you can access for free, plus amazing AI shortcuts designed to let you focus on the important stuff while the AI handles the boring bits.
If you’re already a CCA student, no worries—you’ll get access to all these upgrades…if you are not make sure you get on the waiting list here.
AI Tip: Have You Tried ChatGPT’s Image Creator Lately
If you’re a ChatGPT user, you have to try out their image creator again!
It seems like there’s been a secret upgrade, and the images are now so much better.
Whether you need visuals for social media, presentations, or just for fun, it’s worth checking out.
Go on, give it a try and let me know what you think—I’d love to hear your feedback!
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For those of you who follow me on Instagram (and if you don’t, I’d love to see you there—[here’s the link], you might have seen one of my favourite quotes from Dr. Seuss:
“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.”
If I start getting lazy or making excuses I have to remind myself of that… just keep moving forward (in the right direction!)
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Ways I can help you to keep moving forward!:
**Want to learn more about your first steps in online course creation?
Secure your seat in my FREE course creation masterclass. Discover the 3 key secrets to online course success.
Find your perfect time slot here! ⏰
**Ready to start your six-figure Course Creation now?
If you’re ready to roll up your sleeves and launch a successful online course, join the waitlist for my signature.
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