Do you remember that feeling when you genuinely connected with someone?

When it felt like they could finish your sentences and even your thoughts?

Well, that’s precisely the kind of bond you need to build with your customers when you’re developing an online course.

Just think about it.

Imagine you’re cooking dinner for a dear friend. You wouldn’t make a dish they absolutely detest, would you?

No!

You’d take their preferences, allergies and favourites into account. You’d make something they’d love.

Why?

Because you value them.

The same applies to course creation.

By understanding your ideal customer, you can create a course that speaks directly to them, meets their needs and ultimately leads to your success.

Now, if I could wave a magic wand and give you the “Unseen Power” I promised in the subject line, it would be this: The power to truly KNOW your customers better than they know themselves.

But since my magic wand is currently on backorder, I’ll give you the next best thing – practical advice:

**1. The Power of Customer Personas**

A customer persona is not just a fancy marketing term.

It’s your guiding compass, your Northern Star in the journey of course creation.

It’s more than just knowing your customer’s age or job role. It’s about understanding what she ‘really’ wants, what keeps her awake at night, what she values and the challenges she faces.

Crafting these personas takes time, but it’s worth it (read on because I’ve got a shortcut to help you!).

**2. Why not just ask them?**

If you want to know what’s on your customers’ minds, go straight to the source. Ask them. Use surveys or interviews to dive deep into their psyche.

What are their aspirations?

What problems are they trying to solve?

You’d be surprised at how willing people are to share when they feel valued and heard.

This approach isn’t just enlightening—it’s also a beautiful way to start building trust and rapport with your audience (a great tool for surveys and forms is Typeform (not an affiliate link!) and the free version is absolutely fine for basic surveys)

**3. The Gold Mine of Online Behaviour**

Social media platforms, online forums, blog comments, and reviews – they are all treasure troves of customer insights.

Pay close attention to what your customers are talking about, the questions they ask and the challenges they face.

By checking in on their online behaviour, you gain valuable insights that can directly inform your course content.

Now, these are practical, actionable strategies you can start applying today.

But the journey of understanding your (future) customers is not a one-time activity.

It’s a continuous process that evolves as your customers grow and change.

So keep your eyes and ears open and stay receptive to your customers’ ever-evolving needs and wants.

You see, the power of truly understanding your customers is not just about creating a course they’ll like – it’s about creating a course they’ll love, share and eagerly anticipate your next offering.

Legendary advertising wizard, David Ogilvy, once said, “The customer is not a moron. She’s your wife.”

What he meant was this: your customers are intelligent, savvy individuals who deserve respect.

They’re not just numbers in a database or faceless consumers.

They’re real people with real dreams, problems and desires.

So, treat them that way. Get to know them. Understand them. Serve them.

That’s the true secret sauce to creating an online course that truly resonates and makes a difference.

Now, I understand that all of this might feel a bit overwhelming so I’ve got a little something to help you.

Check out my free video training and resource here: Insynch Structure and I’d love to hear how you get on with it.