Last week, I had to record an introduction video for my new AI course.

Even after years of doing this, I still get that flutter of anxiety when I see that red recording light!

I’ll admit – I’ve definitely improved since my early days.

Back then, I’d rather have cleaned the entire house with a toothbrush than face the camera. Now, I can usually get it done in under 5 takes (progress!).

But I still much prefer doing voice-overs for my screencasts.

And while AI is advancing rapidly (I’m actually recording this intro for an AI course), we’re not quite at the point where our AI avatars can take over all our course videos.

Though I’m first in line when that technology arrives!

So let me share the exact system I use that’s helped me overcome my camera anxiety and create professional-looking course content without the stress.

First, choose your format wisely. You don’t need to be on camera for everything! I primarily use:

• Screencasts with voiceover for tutorials and processes
• Talking head videos only for intros and key connection moments
• A mix of both to keep things engaging

For screencasts (my favourite), here’s what works:

• Use Descript or Loom – they make editing so much easier and are very cost effective.
• Script key points but don’t read word-for-word
• Record in 5-10 minute chunks
• Keep your desktop clean and close unnecessary tabs

When you absolutely must do face-to-camera:

• Position your webcam at eye level or slightly above
• Look directly into the lens (not at yourself – tempting but obvious!)
• Put sticky notes with bullet points around your camera if you need them
• Use natural light when possible, facing a window
• Invest in a ring light for evening recordings
• Wear solid colours (my trusty blue top has saved many a recording)
• ALWAYS do a quick test recording…there is nothing more frustrating than getting the perfect ‘take’ only to discover there is no sound as you forgot to turn on your mic.

Sound quality matters more than you think. I always:

• Use a decent USB microphone (Blue Yeti or Shure are my go-to) – or you can also get lapel mics.
• Record in a small room with soft furnishings – if you are using Shure this actually allows you to record without worrying about background noise etc.
• Put your phone on aeroplane mode
• Close windows to minimise background noise
• Test audio levels before long recordings

My pre-recording ritual is simple but essential:

1. Close all unnecessary programs
2. Turn off ALL notifications (nothing worse than that ping mid-recording!)
3. Quick background check (remove any embarrassing laundry piles)
4. Test audio and video
5. Have water nearby
6. Take three deep breaths

Most importantly?

Remember that your students care far more about your knowledge than your production values. They want authentic expertise, not a Hollywood production. I also believe in this world of AI videos – people will crave our human’ness’ and imperfections.

And let’s face it, an imperfect, genuine video that actually gets made is infinitely better than the perfect video that never happens because you’re too scared to record it.

And if you really struggle with face-to-camera work, here’s a pro tip: Try using a teleprompter app.

I’ve found Teleprompter Premium works brilliantly (you can use it on your phone or laptop/desktop) – you can adjust the scroll speed and text size to match your natural speaking pace.

Of course, in my Course Creation Academy, I go into much more detail about video creation, including advanced editing techniques, engagement strategies, and ways to repurpose your content across different platforms.

But I hope this starter guide gives you the confidence to get going – because remember, done is better than perfect!

Want to make your recording and editing process even easier?

I’ve created a free tutorial showing you exactly how I use Descript for my course videos. You can access it here: Editing with Descript (the easy way)